The Arch Hotel in London now speaks fluent German

We are delighted to announce that eHotelworks have now created a truly exciting opportunity for one of its newest hotel clients, The Arch Hotel in London.

The Arch Hotel London .de

The Arch Hotel now speaks very fluent German, and can be found in Germany

The Arch is no ordinary hotel. 88 wonderful rooms, excellent public spaces and meeting rooms, and a genuinely impressive record of looking after guests. With the property being open for just over a year now, the Trip Advisor reviews are placing it firmly on the top of London’s elite hotels.

Earlier this year, the Arch joined eHotelworks in being part of BABEL Multilingual, a revolutionary opportunity for a select list of hotels to compete with online travel agencies for reservations from abroad coming directly to their own website.

Yannis Anastasakis, eHotelworks’ CEO, commenting on this opportunity said:

Unlike every other translation that you see hotels undertake, this property had the chance to get its first international language created through our BABEL Multilingual solution. That definitely means no ordinary translations! Using Oban Multilingual‘s extensive experience in cross-country on-line traffic and in creating content and designs that are both search engine and culturally optimised, TheArchLondon.de is enjoying a locally-focused presence in Germany, and is already well on its way in getting significant international exposure for the hotel.

Through the Babel Multilingual product, the Arch had its current official website re-built – rather than translated. Respecting the look and feel of the original pages, the content of the English pages was re-created from scratch to match the terms that German people use when searching online.

The end result is that the new website was made to be search engine friendly – which brings more visitors – but also consistent with the online habits of German visitors. With the right kind of promotion in Google.de, the Arch will have a great opportunity to compete directly with the likes of Hotels.de, and LastMinute.de – who so far had very little online competition from independent hotels for cross-country traffic.”

The Arch Hotel London's German Website

Possibly the most exciting element of the Babel Multilingual product, is that hotels receive the service of their international page re-construction without any up-front costs.

Uniquely, eHotelworks offers the entire range of content and url research, website hosting, website re-construction, cultural optimisation and localisation on a Cost Per Acquisition (CPA) basis. Hotels are charged a commission on incremental reservations only when the international websites have generated reservations for the hotels.

To find out more about potentially getting your hotel’s website re-constructed without up-front costs, you can contact us here.

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Filed under Cultural Optimisation, eCommerce, Hotels, International, Marketing, Multilingual, Sales Strategies, Search Engine Optimisation

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