Tag Archives: German

The Royal Park Hotel in London now speaks German

Our first hotel under the BABEL Multilingual brand is now live in German. We are delighted to have delivered the German Version of the Royal Park Hotel’s website to the world, and we are now looking forward to the first direct reservations from the country.

www.theroyalpark.de

The Royal Park in London now speaks fluent German (and is learning French)

Massimilano Naspi, Head of Distribution for the Royal Park Hotel said:

We were attracted by BABEL Multilingual because it was an obvious – and risk free – way for us to increase our international exposure. We were impressed with both the quality of the work that was delivered, but also the ease with which both our website and our booking engine were translated and marketed from within Europe…

The end result is that we now truly have a fighting chance to get international reservations straight on our website, and away from the competition – however big or established they may be. I am very happy with this product.

Yannis Anastasakis, Director and owner of Electronic Hotelworks expressed his delight for the first BABEL Multilingual site becoming reality.

This is not an ordinary translation by any stretch of the imagination. As far as I am aware, our services are a world-first in multilingual website re-construction and international optimisation, as we bring together a unique blend of quality of work and an agency-like pricing model. This is a risk free product for hotels and I can’t imagine why anyone wouldn’t want to sell roomnights everywhere in the world through BABEL. It just makes sense.”

…”we are particularly proud that we seem to have achieved our aim to ensure that this is easy for the hotelier. Everything, from accessing the .com website files and re-building the website content, to picking up and translating rate-plans, room-types and hotel descriptions (as well as everything else that can be found on the booking engine) was done with great ease for them…
… for the hotelier, building an international BABEL site is proving to be a process that is much, much easier and simpler than building an original .com site – despite the very detailed work we have to do behind the scenes. And all this whilst creating excellent levels of incremental international exposure for the hotels. All this couldn’t have been done without some great partnerships with OBAN Multilingual and CookieBite.net so my sincere thanks to them too.”

“I am told that the team at the Royal Park were so happy with the delivery and execution of their German site, that they have now signed up for French to be developed for them as well.

For more information on BABEL Multilingual, please visit us at www.babelmultilingual.com, or have a look around at www.ehotelworks.com.

The BABEL Multilingual team.

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Filed under Cultural Optimisation, eCommerce, International, Marketing, Multilingual, Search Engine Optimisation

The Arch Hotel in London now speaks fluent German

We are delighted to announce that eHotelworks have now created a truly exciting opportunity for one of its newest hotel clients, The Arch Hotel in London.

The Arch Hotel London .de

The Arch Hotel now speaks very fluent German, and can be found in Germany

The Arch is no ordinary hotel. 88 wonderful rooms, excellent public spaces and meeting rooms, and a genuinely impressive record of looking after guests. With the property being open for just over a year now, the Trip Advisor reviews are placing it firmly on the top of London’s elite hotels.

Earlier this year, the Arch joined eHotelworks in being part of BABEL Multilingual, a revolutionary opportunity for a select list of hotels to compete with online travel agencies for reservations from abroad coming directly to their own website.

Yannis Anastasakis, eHotelworks’ CEO, commenting on this opportunity said:

Unlike every other translation that you see hotels undertake, this property had the chance to get its first international language created through our BABEL Multilingual solution. That definitely means no ordinary translations! Using Oban Multilingual‘s extensive experience in cross-country on-line traffic and in creating content and designs that are both search engine and culturally optimised, TheArchLondon.de is enjoying a locally-focused presence in Germany, and is already well on its way in getting significant international exposure for the hotel.

Through the Babel Multilingual product, the Arch had its current official website re-built – rather than translated. Respecting the look and feel of the original pages, the content of the English pages was re-created from scratch to match the terms that German people use when searching online.

The end result is that the new website was made to be search engine friendly – which brings more visitors – but also consistent with the online habits of German visitors. With the right kind of promotion in Google.de, the Arch will have a great opportunity to compete directly with the likes of Hotels.de, and LastMinute.de – who so far had very little online competition from independent hotels for cross-country traffic.”

The Arch Hotel London's German Website

Possibly the most exciting element of the Babel Multilingual product, is that hotels receive the service of their international page re-construction without any up-front costs.

Uniquely, eHotelworks offers the entire range of content and url research, website hosting, website re-construction, cultural optimisation and localisation on a Cost Per Acquisition (CPA) basis. Hotels are charged a commission on incremental reservations only when the international websites have generated reservations for the hotels.

To find out more about potentially getting your hotel’s website re-constructed without up-front costs, you can contact us here.

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Filed under Cultural Optimisation, eCommerce, Hotels, International, Marketing, Multilingual, Sales Strategies, Search Engine Optimisation